Tag: target market
Brand and Branding – A Fundamental Difference
The common misconception in branding is that your brand and branding your company are the same thing. They are definitely related, but they are definitely not the same thing. When you can grasp the fundamental difference between the two, you can leverage your brand more effectively. Confusion between the two can lead to problems establishing…
Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases.
There?s a very lucrative ?marketing formula? to targeting prospects on the Internet with ?laser-beam?-like precision. Unlike savvy marketers, most Internet businesses focus on generic ?single-word? keywords, other than keyword phrases (constituted by 2 or more words). If you?re not using a keyword tracking software to correlate your customers with the search engine keywords that motivated…