Tag: brand

• By country – The Most Valuable Brands of 2018

  What is Brand Value? According to Seth Godin,??A brand?s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and relationships of one brand over the alternatives.? Here is a graphic of the Top Global Brands courtesy of TopBrands.net. Still not sure what…

  agcommunications

  February 6, 2018

  Uncategorized

  brand, brand value, David Brier, Seth Godin, top global brands

• Brand and Branding – A Fundamental Difference

  The common misconception in branding is that your brand and branding your company are the same thing. They are definitely related, but they are definitely not the same thing. When you can grasp the fundamental difference between the two, you can leverage your brand more effectively. Confusion between the two can lead to problems establishing…

  agcommunications

  October 15, 2008

  branding, Uncategorized

  brand, brand elements, branding, Internet marketing, marketing, marketing communications, social media, target market