Big companies with cult followings don not rest on their laurels. As least google does not. They recently launched a new idea to promote Gmail, find out where their users are, as well as strengthen their cult following. All with stickers:
Not too long ago, one of the Gmail engineers broke out her vinyl cutter and made some Gmail m-velope stickers. Pretty soon, they were pasted to our desks, stuck on our laptops, and adorning the walls around the office. Then other people started asking us about them — first it was just other Googlers. But when a guy I was sitting next to on an airplane asked where he could get a Gmail sticker, we realized other people might like them too. Read on and get yours.
When you are as big as Google you can certainly give something away.