Big companies with cult followings don not rest on their laurels. As least google does not. They recently launched a new idea to promote Gmail, find out where their users are, as well as strengthen their cult following. All with stickers:
Not too long ago, one of the Gmail engineers broke out her vinyl cutter and made some Gmail m-velope stickers. Pretty soon, they were pasted to our desks, stuck on our laptops, and adorning the walls around the office. Then other people started asking us about them — first it was just other Googlers. But when a guy I was sitting next to on an airplane asked where he could get a Gmail sticker, we realized other people might like them too. Read on and get yours.
When you are as big as Google you can certainly give something away.
AG Communications group 
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